JANE ZHANG

ABOUT ME

I’m a recent graduate with a BFA in Communication Design and a minor in Human-Computer Interaction from Washington University in St. Louis. In my work, I strive to explore a diverse range of narratives, perspectives, and approaches through a variety of media, and I’m particularly passionate about the intersection between physical and digital media.

Recently, I’ve been interested in the nuances of multilingual typography and how the characteristics of different languages’ letterforms can be leveraged to enhance a concept across multiple linguistic demographics. Outside of my work, I love stories in any form, whether that means books, movies, or music. Lately, I’ve been watching Jojo’s Bizarre Adventure and listening to Rat Boy.

Feel free to reach out with any inquiries about my work, and check out more below!

HOME / CLIENT WORK / ARCHIVE

LNYF 2024: RADIANCE

As an art director for WashU LNYF’s Year of the Dragon show and campaign, I was tasked with creating a visual identity for the 2024 show, Radiance. I also created marketing assets and merchandise to raise money for our philanthropy of the year, Prison Performing Arts.

THEME GRAPHIC

This year, we decided to create three theme graphics as a marketing strategy to build excitement for Radiance. I set up a collaboration with WashU Animation Association to create an animated series, and helped create the backgrounds for the final animation. The animation was used on the LNYF website and in their social media marketing.

I also created logos for LNYF 2024 and for the show title. I designed the LNYF 2024 logo to function both vertically and horizontally and made two hand-drawn wordmarks for Radiance, one for each reading direction. These were used in various marketing assets such as posters, flyers, and social media posts, and were incorporated into merch designs as well.

MERCHANDISE

I created several designs for apparel, stickers, and other sellable products during the Year of the Dragon campaign. One of the biggest challenges of this process was working through a third-party manufacturer. I had to consider the limitations of available imprint areas, product colors, and ink colors when designing, and work with what was available to me while still creating interesting, visually balanced designs.

Photography by Max Francisco