JANE ZHANG


ABOUT ME

I’m a Communication Design major at Washington University in St. Louis who is also pursuing minors in Human-Computer Interaction and Computer Science. In my work, I strive to explore a diverse range of narratives, perspectives, and approaches. My favorite part of the design process is the iteration stage, especially the moment where I finally arrive at the version that addresses everything I’ve been trying to communicate.

Recently, I’ve been interested in the nuances of multilingual typography and how the characteristics of different languages’ letterforms can be leveraged to enhance a concept across multiple linguistic demographics. Outside of my work, I love stories in any form, whether that means books, movies, or music. Lately, I’ve been watching Summertime Rendering and listening to Jack Stauber. 

Feel free to reach out for work or friendship, and check out more of my work below!

HOME / CLIENT WORK / ARCHIVE


   

KENWORTH PARTS & SERVICE: HOW IT WORKS


I had the opportunity to work on rebranding the How It Works series for the Kenworth Parts & Service Instagram. This involved leveraging their existing brand assets in a way that felt more modern and fresh, while reconsidering the content format to adapt to Instagram Reels.


DEVELOPMENT


The How It Works series consists of a set of three graphics that advertise different trucking parts each month, so I had to create a set of graphics that could accommodate a diverse range of parts and dimensions. I decided to introduce some perspective to the Kenworth stripes in order to leverage them as a framing device and add dimension. I also pulled in some of the brand’s gradients to add another layer of texture.

To integrate the series into Instagram Reels, I concepted a storyboard to animate the graphic elements into a looping video. I then prepped the assets for animation and created animation file templates for other designers to modify easily each month. I also designed thumbnails for each reel, and helped apply the new brand system to various other videos on their social media.